Get Mobile
User Research

Identify current page design issues and functional flaws, thereby expanding the user base and applicability, and also improving the user experience.

What is Get Mobile?

Get Mobile is concentrated on university use to check account balances and few online ordering for pick up.
For example, in UT Austin, the accounts include Bevo Bucks and Dine-In Dollars, where this money is grouped with school meal plans. And currently, the app only works with a few stores on campus.

Research Goals
- Iidentify current page design issues and functional flaws, expanding the user base and applicability and improving the user experience.
- Identify which aspects of the order process, if any, users have struggled with
- Provide suggestions to improve the order process.
Research Method
- Screener
  - 50 participants selected by the screener
- Usability Test
  - Conduct usability testing via Zoom
- Shared Screen
  - Participants shared their screens so that we can conduct usability testing scenarios through GET mobile usage scenarios.

Participants tried to follow the logic they used with other food order apps when using Get Mobile for the first time
Participants report that they CANNOT access the home screen after entering their password
Problems with user interaction (login, access to secondary pages)
Participants CAN NOT select on-campus buildings
APP malfunctioned while in use
Participants said that NOT being able to see pictures of food made them more hesitant to place orders.
Missing picture information
When browsing the restaurant list, participants responded that they could not see the opening hours from the restaurant list.
When using the app, users are confused by multiple password recreation and DUO authentication.
Since the entire study of Overall Findings was too long, I consolidated it into a Google Doc. Click to learn more to get a detailed introduction.

The evaluation of Get Mobile’s order process included interviews and usability testing. During this time, we learned the following:
- When using Get Mobile, users will compare Get Mobile with other apps
- In the usability study, participants familiar with and unfamiliar with the Get Mobile process could eventually place orders.
Users like certain aspects of the app:
- All participants can easily view their account balances and transaction history, and they find the presentation of this information very clear.
- All participants were very satisfied with the font, color, and other UI layouts, which should be maintained in future versions.
Users dislike certain aspects of the app:
- Participants were confused with the login screen and multiple password settings
- Participants felt the interface was missing key information such as restaurant hours, food pictures, etc.
- Participants experience difficulties in changing their addresses.
- Participants felt that were not enough restaurants.

(5/5) More restaurants must be added, and all on-campus restaurants should be integrated into this App.
(5/5) The application should only require a single password and keep it on the server instead of a new one each time the user logs in.
(5/5) Add the on-campus residence halls correctly to the address list
(3/5) Fix system log-in bugs so that the user can be correctly directed to the main page after entering the pin
(3/5) Add restaurants’ opening hours
(3/5) Add a booking function when restaurants are closed
(2/5) Images should be added to the menu page

With a maximum score of 5, 14 participants gave a score of 2, 19 gave a score of 3, 10 gave a score of 4, and no one gave a score of 5, which means that the software was below average with a score of 2.5.
All participants (50 out of 50) mentioned a preference for other software (Uber Eats, Yelp, DoorDash, etc.), and it is clear that the competitors are excellent and could take over our market anytime.
We should seize the market advantage of Get Mobile on campus and make improvements！